That said, when it comes to collaborating, your numbers do matter. And if all else fails, ask what the best way is to reach them about a collaboration. Collaboration is when one Instagram user teams up with one or more Instagram users for promotion and increasing their audience/reach. In 2018 I participated in 43 collaborations. The big-picture point is that, ultimately, the responsibility for clearly disclosing a material relationship on Instagram rests with the influencer and the business, not the platform.. Remember to keep it within the 10K range of your own Instagram account following. And what is your part in the bigger picture? Instagram has become much more than a photo sharing app, in that way. However, this doesn't mean that it requires you to give up all your business 'know-how'. as collaboration software; and this causes confusion. Have he or she join you in sharing that giveaway and notifying the winner. Work out a deal with the blogger or brand influencer to shout out your sale or promotion at a specific time. Is Instagram’s Paid Partnership Feature FTC Compliant? Want to do a shoot on vacation? All reviews are based on my honest opinion. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. I've got my three ideas for you. Think about the number of followers, engagement, reach per post and audience. Some post their e-mail address in their Instagram bio for easy collaboration access. Kat is using Instagram to grow her brand and businesses. Read on to find out. What I discovered is that those two shoots helped establish my aesthetic, which appealed to photographers who saw value in the work I was doing – enough so that they wanted to collaborate. 1. It looks way more professional! Most Collaboration requires every time leadership, although the form of leadership can be more social within a decentralized and egalitarian group. Reach out to people whose work you admire – don’t just wait for them to come to you! We enjoyed the many intrinsic rewards up until then. Follow me on Instagram @theprimpysheep for more collab, modeling, and photography inspo. But what if your business model was not just the result of collaboration, but the act of collaboration? Square away all the details from the products to the Instagram posts to compensation. Thank you! A post shared by Vanessa Ulrich (@theprimpysheep). What’s a collab (i.e. Collaboration – 8 Ways to Work With Other Photographers A Post By: Andrew Faulk In an industry where marketing strategy and professional branding are needed to survive and to “make it” fiscally, we are missing something that should define our artistic craft. 6. Know Actual about Collaboration Factors. But hashing out the details of the collaboration with the brand influencer you are collaborating with is important. Get a blogger involved in your giveaway! Welcome to The Coffee Date! Collaborations like these may be a little pricier; however, it can lead to more sales. Collaboration can take many forms and you can build a network in a way that allows companies to complement each other without risking their market share or intellectual property. We do this all the time. First, I want to make a public announcement. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. by ... Maybe you were looking for a shortcut or an easy way to get paid for your Instagram … Even if that all clears, if you don’t see work you’re excited about on the photographer’s Instagram, or if their goals are different from yours – like you want smiling lifestyle content, but they want to shoot moody conceptual art – then it’s not a good fit for either of you. It's important to find someone you want to … In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. Melissa Hebbe is a social media strategist for boutiques, shops and product sellers and blogs all about social media marketing over at melissahebbe.com. Keep ... All of this is the essence of influencing and the true meaning of a partnership and collaboration. Popular hashtags for collaboration on Twitter and Instagram Get the full report on 100% of Tweets containing #collaboration with sentiment data and more. Meet Kat Gaskin, the solopreneur behind the Salty Pineapple shop and the famous Content Planner. Offer a way to showcase them beyond the collaboration – maybe that’s in a newsletter, a blog post series. Also, design a media kit which includes the necessary Instagram insights. This strategy entails the collaboration with industry influencers whose opinions and insights are seen as reliable by a large group of followers. Social media collaboration allows your team to work more efficiently, get more done and avoid hiccups along the way. This is the first post in a series I originally shared last year on lessons learned in my first year of blogging. All through Instagram. Read about the different types of business collaboration. You need to pick someone that works well with your products and your business. This shoot was my third time working with the wonderful Jan Galvan, one of the first photographers I ever worked with, who I’ve now shot with many times. I credit smart compliments, ideas, and questions, with how I landed one of my very first collaborations – when my Instagram feed was still pretty amateur – with the amazing local photographer Ian Bell. Jodie and I put in thousands of unpaid hours before we began working with brands. How and why do you want the brand influencer to promote your products on Instagram? But when I started this blog in 2017, I didn’t have a camera, and my husband (whom I love very much) was getting understandably frustrated with the micro-managing art direction of someone who knows what they want but can’t achieve it on an iPhone. Instagram videos currently allow videos anywhere from 3 seconds (think Vine or Snapchat) to a full minute. This collaboration made use of the fact that they were offering complimentary services, allowing them to tap onto each other’s customer base at the same time. A collaboration can involve as many people as you want – a makeup artist, second shooter, stylist, etc. How to Disclose Sponsored Instagram Stories 7. Instagram videos currently allow videos anywhere from 3 seconds (think Vine or Snapchat) to a full minute. She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. Aim to create mutually beneficial experiences. Once you find someone who you think would be into an artistic collaboration, you can say something as simple as: “Hi [Name], I love your [editorial/street style/portrait] photography and wanted to see if you’d be interested in a collaboration.” Then you can brainstorm ideas together – planning the shoot should be 50-50 work. And most importantly – find local photography meetups like Portrait Meet DC or Street Meet DC where you can meet local photographers in person. Collab is short for collaboration, in working together to create something. As for Instagram’s paid partnership feature, the FTC recently wrote that built-in platform disclosure tools (like Instagram’s) don’t always meet the FTC’s rules for disclosure. I'm not one to really care that about how many followers I have. There's no harm in seeing if a blogger with a much larger Instagram account (we're talking like thousands more) would be interested in collaborating with you, but it may be more difficult to work out a collaboration with them. In fact, with my four easy steps to collaborating on Instagram, you're next collaboration should be a breeze. When we talked before about hashing out all the details of the collaboration, one of the most important parts of the collaboration is figuring out beforehand what kind you want to have! Have an awesome sale or promotion coming out and want to get more exposure to it? My four step process to collaborating with a blogger or brand influencer is rather simple. Love this post? It all starts with the types of products the brand influencer will be receiving — are there set products in place that need to be promoted or does the blogger get to choose what they would like to feature? For an Instagram account to maintain an audience it has to be posting content on a regular basis (sometimes multiple times a day) both to get exposure to new followers as well as to keep the people following the account engaged. Instagram Story takeovers are one of the quickest ways to collaborate on Instagram and it’s something you can coordinate within a matter of minutes. People refer to all software with a social component (chat, messaging, document sharing, etc.) But ultimately, it’s your time on the line and sometimes money too – hello clothing rentals, gas driving to and from shoot sites, etc. Contact the blogger or brand influencer you would like to work with via e-mail. Did You Know? When I got an email in the early hours of the morning talking about collaboration, I wasn’t surprised. Instagram sees over one billion active monthly users and 500 million daily Instagram Stories. 5. Rather than finding someone on the opposite end of the spectrum, focus on finding a brand influencer that has a similar style and aesthetic to you and your business. Maybe it will turn out to be direct messaging and if that's what the brand influencer chooses, that is definitely ok. To create content for marketing purposes on their page or on yours … It's important to find someone you want to work with, right? The pictures wouldn't look right and that blogger's Instagram followers wouldn't be interested in your business at all because they are probably interested in the same city style as the blogger, not the boho-chic style. collaboration definition: 1. the situation of two or more people working together to create or achieve the same thing: 2…. For more expensive products, maybe two photos, or … Ready? So if you do decide to use the feature, make sure you still disclose the sponsorship in your caption with #ad or #sponsored. Overview of the FTC’s Endorsement Guides With the FTC recently taking a ton of new measures to crack down on influencers and businesses that violate its requirements, Instagram launched a new paid partnership feature to eliminate some of the risks associated with creating sponsored posts. We are preparing for…” We are going to get into details in this interview. Since Melissa likes to keep the social in social media, she believes all platforms are a great way for boutiques, shops and small businesses to stay connected with their customers and audience. In a marketplace where the only constant is change, embracing a culture of collaboration is essential for small businesses to grow and thrive. 4 Steps to Effortlessly Start a Blog in Just a Few Hours, 5 Essential Ways to Grow Your Following on Instagram (and IRL), Let’s Collab! Instagram influencer marketing is all the rage, as you already know. A typical collaboration for a newbie might look like this: One Instagram photo for one product or bundle. Collaborate definition is - to work jointly with others or together especially in an intellectual endeavor. You need photos of your products, right? Social media collaboration allows your team to work more efficiently, get more done and avoid hiccups along the way. Not everybody checks their DMs consistently, so your message can go unread. Instagram Survival Guide for Boutiques, Shops and Product Sellers. Shelly Rice is the premier collaborator. Learning how to connect and collaborate with photographers has been one of the most enjoyable parts of the past year, and, I believe has been a big contributor to my growing following. Not at all! Head over there and check out that blogger's contact or work with me page to find the e-mail address. but the concept is the same. Collaboration is the process of two or more people, entities or organizations working together to complete a task or achieve a goal. She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. You can also save the photos you see on Instagram. Instagram peer collaborations can help you more than you know! How to Disclose Instagram Ads or Partnerships Without a Hashtag 4. Sign in to check out what your friends, family & interests have been capturing & sharing around the world. I've got a few (successful!) Statista even forecasts that the market size will grow to $2.39 billion by 2019. Now my husband shoots 100% of my content! The idea is to create content that is valuable for one another’s audiences and to share it on a set day on your stories. Learn more. Is there payment required upfront or after the collaboration and how much or does the blogger just receive free products? Too me it would be an experience and an even better chance for continued growth! Everyone is in it to be creative, so be ready to bring ideas to the table and ask questions about the kind of content people are looking to create. Jump in and suggest different concepts or settings you’re interested in, and ask the photographer if they have ideas of what kind of new shoot they might like to try. If you’re one of those lucky people who already owns a professional camera and has a partner or good friend who’s a great photographer, that’s awesome. In response to bad collaboration we wanted to craft a definition that could inspire a more holistic, useful, and simpler perspective. 4 Easy Tweaks to Make Your Content Upgrade Stand Out! It may take some time to develop your processes and find your rhythm. Check out more IG Tips here! I paid for my first two shoots because I knew I needed some high-quality photos to get my blog started. Instagram collaboration is how you turn your IG passion from a hobby into a job–even a career. There are at least 25 million business profiles on Instagram. That’s it — just nine words to define collaboration. I like using Iconosquare to pull demographics of my followers). Users browse for an average of 53 minutes per day. Because a collaboration is “free,” it’s tempting to say yes to everyone, or you might feel rude saying no. My name is Diana and I’m so glad you’re here. I've worked with bloggers who have had approximately 10,000 more followers than the shop's Instagram account I was managing — those seem to be the easiest collaborations to move forward with. Instagram can be a great platform for sharing and viewing memories with family and friends, content from your favorite public figures, and interesting products of businesses around the … I found two people whose work I loved and reached out to them with my travel dates – and they both said yes to collaborations! For more expensive products, maybe two photos, or … You can also save the photos you see on Instagram. As a rule, these collaborations should provide equal value to photographer and model; i.e. Q&A’s with your audience. Arguably one of the best parts about Instagram is its ability to connect like minded individuals across all categories, fields of business, interests, etc. One of the … When looking for bloggers or brand influencers to work with, you need to make sure their style and personality will work with your brand and that you have a similar amount of followers. But what if your business model was not just the result of collaboration, but the act of collaboration? Use hashtags like (specific to the greater DC area) #dmvmodel, #baltimoremodel, and #portraitmeetdc that will show up when photographers are searching for subjects. We need to learn the art of collaboration, because without this skill (and it is a skill that can be learned) true teamwork across an … In its simplest form, interprofessional collaboration is the practice of approaching patient care from a team-based perspective. There are 130 million Instagram users in the U.S. Instagram is the second most accessed network behind Facebook. 5 Tricks to Planning a Styled Shoot. Easy + Actionable Marketing Tips Delivered Straight To Your Inbox. Get report This is a more lenient way of collaborating. Hi K, great question! Your collaboration will run smoother if you get everything squared away first and foremost. You can usually tell from a person’s IG posts but it doesn’t hurt to ask! We do this all the time. You can't just pick anybody. I probably wouldn’t reach out to someone who has photography business unless I knew they wanted to experiment with a new setting or style of photography. However, if you as a business are making the first contact or reach for a collaboration, it should come from a professional e-mail address. Maybe you offer to exchange services. This is plenty of time a short comedic skit, and with the minute time restriction, you can look to Vine’s best for some creative ways to work around making great impressions in a short amount of time. First and foremost, put a high value on professionalism – top turn-offs include photo captions that are in bad taste, or any DM that makes you feel uncomfortable (be safe!). Lay out what collaboration idea you had. Collaborate with a brand influencer to get beautiful photos that you can share everywhere and get their followers to notice your brand in however the blogger decides to share your photos. a collaboration) anyway? Yes of course, I like to grow my social media following, but I focus on my social media account's engagement as opposed to the number of followers I have. collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. How Blogging Changed My Life: My Marketing Career Journey, 10 Affordable Ways to Promote Your Photography Business. I've got some up my sleeve with my Instagram Survival Guide for Boutiques, Shops and Product Sellers. Do research beforehand. But in the beginning, I’m so glad I ultimately took the pressure off him and started collaborating because it was 1) an extremely valuable learning experience, and 2) a wonderful way to meet creative people. but the concept is the same. Yes, I can because I have a list below full of them. Find a blogger or brand influencer you want to work with. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. 2020 Update: I bought an Olympus PEN E-PL9 and a Nikon D750 last fall and they have seriously upped my content game. She is going to tell you exactly how she manages her Instagram to collaborate with brands and promote both of her shops. See more. Take an hour to hang around on Instagram and see who you would like to collaborate with. Is Tagging a Brand in Your Photo Enough? A typical collaboration for a newbie might look like this: One Instagram photo for one product or bundle. It may take some time to develop your processes and find your rhythm. So we should expect to see a lot more of influencer collaborations in the coming months. Usually, the more posts that will be featured, the more money or some form of compensation you will need to give to the blogger. 8. The collaboration approach works best when both parties are trying to practice their skills or try something new to create different content. Collaboration is similar to cooperation.Most collaboration requires leadership, [vague] although the form of leadership can be social within a decentralized and egalitarian group. More about how many followers I have first, I want to work with me page to find the address! 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